(Posted by Howard Ernst)

When the Bay dies there will be no headlines, no major news flash, no one to sound the alarm. “The Bay” is as much an idea, as it is a place of water and mud. But to keep the idea alive requires capturing the attention of the general public, and for years the key to that was capturing headlines. But as anyone who reads a daily paper knows, and there are fewer and fewer of us, the number of headlines are shrinking, the amount of print given for each headline shrinking even more, and the number of professional journalists covering the Bay can now be counted on one hand.